Understanding Your Stats
Learn how Exposure tracks and displays your story performance.
Overview
The Stats dashboard gives you insights into how your stories and site are performing. You can see views, track subscriber growth, identify your top referrers, and understand what content resonates with your audience.
All paid plan users have access to stats, with additional features available on higher tiers.
Accessing Your Stats
Click Stats in your dashboard sidebar
Or visit
yourname.exposure.co/statsdirectly
Note: Stats are only accessible via your Exposure URL, not custom domains.
Stats Dashboard Overview
Summary Cards
At the top of your Stats page, you'll see four key metrics:
Metric | Description |
Total Views | Combined views across all stories and your site homepage |
Story Views | Views on your published stories |
Site Views | Views on your homepage/profile |
New Subscribers | Subscribers gained in the selected period |
Each card shows the current count plus a percentage change compared to the previous period.
Best Day
Shows your highest-traffic day in the selected period, with the date and view count.
Views Today
A real-time counter showing how many views you've received today.
Key Metrics Chart
The main chart displays your traffic over time:
Total Views – Solid dark line
Story Views – Dashed line
Site Views – Dotted line
New Subscribers – Green line (secondary axis)
Story Publish Dates – Orange dots marking when you published stories
Hover over any point to see detailed numbers for that date.
Top Referrers
See where your traffic comes from, ranked by volume:
Source | What It Includes |
Direct | Bookmarks, typed URLs, email clients, and visits without referrer data |
Google Search, Google Discover, and other Google properties | |
Twitter / X | Twitter posts and t.co shortened links |
Facebook posts, Messenger, and fb.com links | |
Instagram bio links and stories | |
LinkedIn posts and lnkd.in links | |
Reddit posts and comments | |
RSS | RSS readers like Feedly, Inoreader, etc. |
Exposure | Traffic from Exposure's Discover page |
Top Stories
Your best-performing stories ranked by views. Click Load More to see additional stories.
Optimal Story Insights
Based on your top-performing content, we calculate suggested photo and word counts that tend to perform well for your audience.
Note: Requires at least 5 published stories with views to display insights.
Period Selection
Choose the time period for your stats:
Period | Available To |
7 Days | Pro Plus, Business |
30 Days | All paid plans |
90 Days | Pro Plus, Business |
1 Year | Pro Plus, Business |
Email Stats
When you send email notifications to subscribers, you can track how they perform:
Metric | Description |
Emails Sent | Total notifications delivered |
Opened | Number of subscribers who opened the email |
Clicked | Number who clicked through to your story |
Open Rate | Percentage of opens vs. sends |
Click Rate | Percentage of clicks vs. sends |
Email stats are available in the Story Stats Panel for each published story. See our Email Subscribers & Mailing Lists guide for more details.
Note: Email stats are available for stories published after January 9, 2026.
Story Link Click Tracking
Business plan users can track which links readers click within their stories:
Metric | Description |
Total Link Clicks | All clicks on links in a story |
Click-Through Rate | Percentage of views resulting in link clicks |
Top Links | Ranked list of most-clicked links |
Link tracking is privacy-focused—we don't collect personal information or use cookies. All data is anonymous and aggregated.
Video Play Tracking
Business plan users can track which videos readers watch within their stories:
Metric | Description |
Total Video Plays | All video plays in a story |
Completion Rate | Percentage of viewers who watch to the end |
Top Videos | Ranked list of most-watched videos |
Video tracking supports all video types: cover videos, uploaded videos, YouTube embeds, and Vimeo embeds. Like link tracking, it's fully privacy-focused with no cookies or personal data collection.
Story Stats Panel
For quick access to per-story analytics, use the Story Stats Panel:
Open a published story in the editor
Click Story Stats in the toolbar
View all stats for that specific story
The panel shows:
Total views and views today
Email open and click rates
Story link clicks (Business plan)
Video plays (Business plan)
Recent email opens (Business plan)
CSV Export
Pro Plus and Business users can export their stats:
Go to Stats
Select your desired period
Click Export CSV
The export includes daily views, subscriber counts, and top referrers.
How Views Are Counted
What Counts as a View
✅ A visitor loads your story page
✅ The same visitor returning later
✅ Visits from any source (social, search, direct)
What Doesn't Count
❌ You viewing your own stories
❌ Bots and web crawlers
❌ Preview or staging environments
Stats by Plan
Feature | Pro | Pro Plus | Business |
Stats Dashboard | ✅ | ✅ | ✅ |
30-Day Period | ✅ | ✅ | ✅ |
Extended Periods | ❌ | ✅ | ✅ |
CSV Export | ❌ | ✅ | ✅ |
Email Stats | ✅ | ✅ | ✅ |
Link Click Tracking | ❌ | ❌ | ✅ |
Video Play Tracking | ❌ | ❌ | ✅ |
Frequently Asked Questions
Q: Why don't my own views count? A: We filter out author views to give you accurate audience data. Views from your logged-in account aren't counted.
Q: How often are stats updated? A: Views are recorded in real-time. Some aggregated metrics are cached for up to 5 minutes for performance.
Q: Can I see stats for unpublished stories? A: No. Only published stories have view tracking enabled.
Q: Why do my referrers show "Direct" for most traffic? A: Many sources don't pass referrer information—email clients, some apps, private browsing, and bookmarks all appear as Direct traffic.
Q: Can I integrate with Google Analytics? A: Yes! Pro Plus and Business users can add their Google Analytics ID in Settings → Integrations.
Need Help?
If you have questions about your stats, we're here to help:
Email: [email protected]
Last updated: January 2026