Story Link Click Tracking
Understand which links drive engagement in your stories.
Overview
Story Link Click Tracking shows you exactly which links your readers click within your published stories. This helps you understand what content resonates with your audience and optimize your storytelling for better engagement.
This feature is available exclusively to Business plan users.
Privacy-First Design
We built Link Click Tracking with privacy as a core principle. Here's how we protect your readers:
What We Track
✅ Link URL – Which links are clicked
✅ Link text – The anchor text of the link
✅ Click count – How many times each link is clicked
✅ Device type – Desktop, mobile, or tablet (aggregated)
✅ Click-through rate – Percentage of story views that result in link clicks
What We Don't Track
❌ Personal information – No names, emails, or identifiable data
❌ IP addresses – We hash IPs immediately; raw addresses are never stored
❌ Cookies – No tracking cookies are used
❌ Cross-site tracking – We only track clicks within your stories
❌ Individual reader behavior – All data is aggregated and anonymized
How We Protect Privacy
Protection | Description |
Anonymous by default | Click events contain no personally identifiable information |
IP hashing | IP addresses are one-way hashed before storage |
No cookies | Works without setting any tracking cookies |
Author-only access | Only you can see your link click data |
Opt-in tracking | You must explicitly enable tracking for each story |
How It Works
Enable tracking for a story in Story Options or the Pre-Publish modal
Publish your story with links in the content
Readers click links while viewing your story
View stats in the Story Stats Panel or your Stats dashboard
When a reader clicks a link:
The click is recorded anonymously
The reader continues to the link destination with no delay
The click count for that link is updated in real-time
Enabling Link Click Tracking
You can enable or disable link tracking for each story individually.
From Story Options
Open your story in the editor
Click Story Options in the toolbar
Find Track Link Clicks
Toggle on to enable tracking
From the Pre-Publish Modal
Click Publish on your story
Look for the Link Tracking section
Toggle on or off before publishing
When enabled, you'll see a green indicator: "Link clicks in this story will be tracked"
When disabled, you'll see: "Link clicks in this story will not be tracked"
Viewing Link Click Stats
Story Stats Panel
The fastest way to see link clicks for a specific story:
Open a published story in the editor
Click Story Stats in the toolbar
View the Story Link Clicks section
You'll see:
Total click count across all links
Click-through rate (CTR) – percentage of views resulting in clicks
Top clicked links – ranked list showing link text, URL, and click count
Stats Dashboard
For an account-wide view:
Go to Stats from your dashboard
Link click data is included in your story performance metrics
What Links Are Tracked?
Link Click Tracking automatically monitors:
Link Type | Example | Tracked? |
Content links | Links in your story text | ✅ Yes |
CTA buttons | Call-to-action buttons you add | ✅ Yes |
Footnote links | Links in footnotes or captions | ✅ Yes |
PDF downloads | Download buttons on attached PDFs | ✅ Yes |
Social share buttons | Share to Twitter, Facebook, etc. | ❌ No |
Internal anchors | Links starting with # | ❌ No |
Navigation links | Site header/footer links | ❌ No |
Understanding Your Link Stats
Click Count
The total number of times a specific link has been clicked. Each click from a unique session is counted.
Click-Through Rate (CTR)
The percentage of story views that resulted in at least one link click:
CTR = (Total Link Clicks / Total Story Views) × 100
A higher CTR indicates your links are relevant and well-placed within your content.
Top Links
Links are ranked by total clicks. Use this to understand:
Which topics interest your readers most
Which calls-to-action are most effective
Whether link placement affects engagement
Tips for Using Link Tracking
Optimize Your Content
Test different link text – "Learn more" vs. "See the full gallery" may perform differently
Consider placement – Links earlier in stories often get more clicks
Use descriptive text – Clear, specific anchor text helps readers decide to click
Build Better Stories
Track product links – See which products resonate with your audience
Monitor resource links – Understand what supplementary content readers want
Analyze CTA performance – Optimize your calls-to-action based on data
Frequently Asked Questions
Q: Does link tracking slow down my story? A: No. Tracking uses a non-blocking request that doesn't delay the reader's navigation to the link destination.
Q: Can I see who clicked my links? A: No. All click data is anonymous. You see aggregate counts, not individual reader information.
Q: Does this work on mobile? A: Yes. Link tracking works on all devices and browsers.
Q: What if I disable tracking after publishing? A: Existing click data is preserved. New clicks simply won't be recorded until you re-enable tracking.
Q: Are affiliate links tracked? A: Yes. Any link in your story content is tracked, including affiliate links.
Q: Is there a limit to how many links can be tracked? A: No. All links in your story are tracked automatically when the feature is enabled.
Q: Can I export my link click data? A: Link click data is currently available in the Story Stats Panel. Full CSV export is coming soon.
Plan Availability
Plan | Link Click Tracking |
Free | ❌ Not available |
Pro | ❌ Not available |
Pro Plus | ❌ Not available |
Business | ✅ Full access |
Upgrade to Business to unlock Story Link Click Tracking and see exactly how readers engage with your content.
Need Help?
If you have questions about Link Click Tracking, we're here to help:
Email: [email protected]
Last updated: January 2026