Accessing Your Stats
Sign in to your Exposure account
Click Stats in your dashboard sidebar, or visit
/stats
Your stats page shows real-time data about your views, traffic sources, and subscriber growth.
What's on the Stats Page?
Summary Cards
At the top of your stats page, you'll see four key metrics:
Total Views — Combined views across all your stories and your profile page
Story Views — How many times people viewed your individual stories
Site Views — Visits to your profile page and homepage
New Subscribers — People who signed up for your email updates (if you have subscriptions enabled)
Each card also shows how you're doing compared to the previous period (e.g., "+12.5%" means you got 12.5% more views than last month).
Best Day
We highlight your best day in the selected time period, so you can see when your content really resonated with your audience.
Views Today
A real-time counter showing how many views you've received so far today.
How Views Are Counted
A view is counted each time someone loads one of your stories.
Here's what you should know:
✅ What counts as a view:
Any visitor loading your story page
Return visitors coming back to read again
Views from any source (social media, search, direct links)
❌ What doesn't count:
Your own views (we don't count when you view your own stories)
Bots and automated crawlers
Preview or staging environments
Views are tracked in real-time, so the data you see is always up-to-date.
Understanding Referrers
Referrers show you where your traffic is coming from. This helps you understand which platforms and sources are driving the most visitors to your work.
Common Referrer Types
Source | What It Means |
Direct Traffic | Bookmarks, typed URLs, email clients, and visits where no referrer is available |
Google Search, Google Discover, and other Google properties | |
Twitter / X | Links from Twitter posts, including t.co shortened links |
Posts from Facebook, the mobile app, and Messenger | |
Bio links, stories, and post links | |
Posts, articles, and direct messages | |
Exposure | Traffic from Exposure's Discover page or other Exposure sites |
RSS | Feed readers like Feedly, Inoreader, NewsBlur, etc. |
Pro tip: If you see a lot of "Direct Traffic," it often means people are bookmarking your stories or clicking links in emails!
Top Stories
The Top Stories section shows your best-performing content for the selected time period. You can sort by:
Views — Most-viewed stories first
Interactions — Stories with the most likes first
Click Load More to see additional stories beyond the initial list.
Subscriber Growth
If you have email subscriptions enabled, you'll see a Subscriber Growth chart showing your cumulative subscriber count over time.
Orange dots on the chart mark when you published new stories, so you can see how publishing affects your subscriber growth.
Optimal Story Insights
Based on your top-performing content, we analyze what photo count and word count tends to work best for your audience.
This feature looks at your top 20 performing stories and calculates weighted averages—stories with more views have more influence on the recommendation.
Note: You'll need at least 5 published stories with views for this feature to appear. If you're just getting started, keep publishing and check back!
Choosing a Time Period
You can view your stats over different time periods:
Period | What You'll See |
7 Days | Last week's performance |
30 Days | Last month's performance (default) |
90 Days | Last quarter's performance |
1 Year | Full year overview |
Stats by Plan
Different plans have access to different stats features:
Feature | Pro | Pro Plus | Business |
30-day stats view | ✅ | ✅ | ✅ |
Top referrers | ✅ | ✅ | ✅ |
Top stories | ✅ | ✅ | ✅ |
Key metrics chart | ✅ | ✅ | ✅ |
Extended time periods (7d, 90d, 1yr) | ❌ | ✅ | ✅ |
CSV export | ❌ | ✅ | ✅ |
Optimal story insights | ❌ | ✅ | ✅ |
Subscriber growth chart | ❌ | ✅ | ✅ |
Period comparison percentages | ❌ | ✅ | ✅ |
Priority support | ❌ | ❌ | ✅ |
Ready to unlock more stats? Upgrade your plan
Exporting Your Stats
Pro Plus and Business users can download their stats as a CSV file for deeper analysis in Excel, Google Sheets, or any spreadsheet app.
To export:
Select your desired time period
Click the Export CSV button
Your export includes:
Daily breakdown of views
Subscriber counts
Top referrers
Summary totals
Frequently Asked Questions
Why don't I see my own views counted?
We filter out your own views to give you accurate data about your actual audience. When you're logged in and viewing your own stories, those views aren't recorded.
Why are some referrers showing as "Direct Traffic"?
Direct traffic includes:
People who bookmarked your site
Links clicked in emails or messaging apps
Typed URLs
Any visit where the browser didn't send referrer information
Many email clients and privacy-focused browsers don't send referrer data, so these visits appear as "Direct."
How often are stats updated?
Stats are updated in real-time! As soon as someone views your story, it's counted.
Why do referrers show all-time data instead of period-specific data?
For performance reasons, referrer data shows your all-time traffic sources. This gives you a complete picture of where your audience comes from without slowing down the stats page.
The "Optimal Story" section isn't showing up. Why?
You need at least 5 published stories with views for this feature to appear. Keep publishing and building your audience!
Need Help?
If you have questions about your stats or notice something unexpected, reach out to us at [email protected]. We're happy to help!