# Google Analytics (GA4) Support

Source: https://support.exposure.co/changelog/google-analytics-ga4-support-Xe7vy/

-   [Improvement](<https://support.exposure.co/changelog/?tag=Improvement>)

 March 6, 2023 By Luke Beard

### Notice

   Exposure now supports the Google Analytics 4 natively.

Google Analytics users may have noticed that [Google has announced](<https://support.google.com/analytics/answer/10089681?hl=en>) their legacy product (Universal Analytics, “UA”) will cease data processing on July 1, 2023. All UA users will need to migrate to a Google Analytics 4 property to continue to take advantage of that product.

If you haven’t yet, we recommend [migrating to GA4](<https://support.google.com/analytics/answer/10089681?hl=en>) and updating your property tags in your [Exposure Integration Settings](<https://exposure.co/settings/integrations>) page at your earliest opportunity.

![image.png](<https://cloud.headwayapp.co/changelogs_images/images/big/000/104/324-e4dc30fb613ba5df79765da38f44e37341d82e30.png>)

As always, if you’d prefer to remove tracking and take advantage of other privacy features, you may do so by modifying your [Privacy Options](<https://exposure.co/settings/privacy>).