# Customize Anonymous Visitors Analytics

Source: https://support.exposure.co/changelog/customize-anonymous-visitors-analytics-2mEzzq/

 May 9, 2018 By Luke Beard

### Improvement

![tracking headway 2.png](<https://support.exposure.co/media/changelog/22492868cdd170f28772e47beb3f7308-75dd8209e4.png>)

Exposure anonymously collects information on visitors to your site and stories to build insight about how the platform as a whole is doing and help us improve the service, much like most sites on the web. We do this by using **Google Analytics** and store no personal identifiable information and any IP addresses are anonymized.

To improve your privacy options as a member of the Exposure community and to make your own call for your readers you can now toggle Anonymous Visitors Analytics if you wish.

Toggle your Anonymous Visitors Analytics over in your Accounts Details **[https://exposure.co/account-details](<https://exposure.co/account-details#toggle-internal-usage-tracking>)**